Cereal Abuse
Just who was behind the worst TV advert of the campaign that caused such a backlash from women across Scotland? Turns out it was Douglas Alexander, Labour strategy chief. The video by the company M&C Saatchi, who Alexander brought in to shape the campaign ‘was widely panned on social media and in advertising circles as patronising, sexist and insulting.’
Here Ariadne and Lizzie Cass-Maran unpack the prevalence of the language of abuse in the Better Together campaign.
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