THE NUMBERS GAME - Politics & Polling in the Independence Referendum
Polls are the Campaign. An exclusive look at the dark art of political polling in the Scottish Independence Referendum. The opinion polls are never what they seem and it's all to play for. Pollster and Blogger James Kelly from Scot Goes Pop is your guide through the politics, power and percentages. Kelly deconstructs the Salmond/Darling debate, reflects on parallels with the controversial 1979 Referendum and examines the methods that polling companies use to measure and influence Scotland's biggest ever decision.