One rule for Yes and none for No
By G.A.Ponsonby (19 June 2014)
Better Together are in a mess. As I write that sentence I have to double check to see what they are really called, are they still Better Together or are they No Thanks?
There have been so many rebrands and re-launches I’m not even sure any more.
To be honest it doesn't matter what they call themselves, they've never really had a campaign to brand. Better Together's strategy has been to flood the compliant Scottish media machine with claim after claim. They've a new vehicle now to go with their rebrand in the shape of Scotland 2014.
The media strategy though isn't working and, devoid of the boots on the ground that make up Yes Scotland's optimistic army, they are left with the sobering thought that the debate is lost. The polls are closing as people start to tune into the real issues and tune out of the scares.
If you are losing the debate then the only thing left is to close it down.
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