Journalism for the Union:
a crash course
by Rev. Stuart Campbell (May 29, 2014)Here’s an important statistic: almost 40% of people who look at an online article don’t get beyond the headline and strapline. More and more readers fall away the further down the article you get – by the time you’re just a few hundred words in, you’ve probably lost roughly 70% of people who started reading.
So we’re going to try to keep this really short.
The picture above is as far as a lot of Herald readers will get into the story in question. And that’s why it’s such a good example of the insidious way that newspapers deliberately lie to their audience while being able to maintain that they haven’t actually said anything untrue.
Read full article HERE