jeudi, mai 29, 2014

Scots Independence: Journalism for the Union: a crash course

Journalism for the Union: 
a crash course
by Rev. Stuart Campbell (May 29, 2014)
Here’s an important statistic: almost 40% of people who look at an online article don’t get beyond the headline and strapline. More and more readers fall away the further down the article you get – by the time you’re just a few hundred words in, you’ve probably lost roughly 70% of people who started reading.

So we’re going to try to keep this really short.

The picture above is as far as a lot of Herald readers will get into the story in question. And that’s why it’s such a good example of the insidious way that newspapers deliberately lie to their audience while being able to maintain that they haven’t actually said anything untrue.

Read full article HERE