Academic study reveals Good Morning Scotland favouring No campaign
By a Newsnet reporter (23 May 2014)Results from an academic study into referendum output on the BBC’s flagship morning news programme Good Morning Scotland has revealed news headlines and interviews skewed in favour of the No campaign.
According to the month long study, referendum coverage was more likely to lead with a story favouring the No campaign than one favouring Yes. The study also found a tendency on the part of interviewers to adopt a more aggressive stance with Yes figures than when interviewing their No campaign counterparts.
The research, which was carried out on behalf of Newsnet Scotland by Professor John Robertson of the University of the West of Scotland, covered one month’s output from BBC Scotland's morning radio programme Good Morning Scotland.
Key findings of the study included:
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